5 Surprising Things the Top Ranked Sites on Google Have in Common (And What You Can Learn from Them)
Google is a constantly evolving search engine. Not only the search algo changes quite frequently, the ranking factors vary from country to country. Even one of the best techniques for content optimization can backfire if you do not keep tabs on what is happening in the industry. One of the tested and proven way to stay on top of industry news is to use Google Alert for mentions of competitors and relevant content. You don’t need to worry if you haven’t done that already- just go through the infographic by Searchmetrics to catch up.
In this post we will discuss 5 of the most important factors which result in high ranking of your site on Google search engine:
- Link, Backlink, Link!
Links and Backlinks are the most important among the five factors. Links can be external or internal; each has its own importance. External links will get you noticed by people who are paying special attention- especially to Google Analytics. Internal links, on the other hand, will put your content- spread across the whole website- on the map. Backlinks, however, can prove to be a game changer. They are links to your website present on another website which shows that website uses your content as a source of information. For example, you manage a real estate blog and Forbes links a piece of information back to your blog. This will prove to be a vote of confidence. It will drive traffic to your website. Thus, it should be one of your aims to get a link of your site posted on a high ranking site. It may prove to be a challenge but there are a number of ways you can try such as inviting a guest blogger to write for your site. However, do keep in mind that the blogger has a higher ranking site in order for this to work.
People who have creative and unique campaigns have the most traffic and, naturally, are better ranked. You can incorporate creativity in simple ways such as user friendly web design, responsiveness and original content. For example, if you have a website which is easy to navigate through and has quality relevant content posted regularly then it is bound to rank better.
- Social Media Matters
By now you must understand how important social media is. A couple of years ago, no one took internet seriously for business purposes but there are so many purely internet-based businesses out there.
Unique Social Media campaigns also prove to drive more traffic to your website. Social media presence and backlinks are strongly interrelated. Imagine this: you have interesting online marketing strategies which have led people to talk about you/ your brand on social media. Links to your website will be posted on these platforms; acting as backlinks which will generate more first time visits. Thus, improving the site’s ranking.
- Domain name with keywords is unnecessary
One of the most important questions that you must answer as an online marketer is that whether you should include keywords in the domain name or not. It is becoming irrelevant for Google and brand domain names work just as well. However, as long as you spread out the keywords in the title, URLs and external links you should be good.
- Content Quality
Google takes special notice of the quality of content. The quality depends on a well balanced number of high resolution images and strong internal links. The right direction for you to follow will be to publish good content regularly, add rich media like videos and photos and steadily gaining access to backlinks. The speed at which the page loads is another factor which affects site ranking.
The bottom line is Google is not emphasizing on ‘keyword’ search techniques. If you keep the above factors in mind, you will definitely improve your site rankings.
If you believe there are other factors which may also help to improve site rankings then feel free to share them in the comments below.